Marcel Botton

Founder – Manager

Intellectual property attorney, economist and founder of the NOMEN group.

When he founded the naming agency NOMEN in 1981, Marcel Botton quickly identified the need to integrate intellectual property issues in the process of brands names creation.

That’s how LEGIMARK was born in 1988!

The international NOMEN group, is the European leader in trademark name creation, having created over 2000 names, with the most famous examples including VIVENDI, THALES, VINCI, CHERIE FM, YARIS, VELIB’, SAFRAN, SKYTEAM, NEXITY, KLESIA, ENEDIS, but also CHEERZ, MANO MANO, MARCO VASCO,CARIGAMI, YOMONI, etc.

Marcel Botton is the author of numerous publications and books, including: 50 Creativity Fact Sheets (Editions d’Organisation), Creative Communication (ibid.), Creating and Protecting Your Brands (co-authored with M. Janin, Lamy ed.), The Brand Name (McGraw Hill ed., co-authored with J.J. Cegarra), Politicians are Brands Like Any Other (Editions du Moment). He is also the subject of a book by historian Jean Watin-Augouard: Name Creator, published by Dunod.