
Pierre Favilli
Deputy General Manager LEGIMARK
Intellectual property attorney, European trademark and design attorney
Pierre joined LEGIMARK in 2024 after gaining experience at the French PTO (opposition department), at the IP Direction of the Group Pernod Ricard, and another prestigious Parisian law firm.
He has worked with several large French companies in multiple sectors (particularly luxury, wines and spirits, pharmaceuticals, cosmetics, banks and insurance).
At LEGIMARK, he channels all his expertise into protecting, valuing and defending our clients’ rights, in France and internationally.
Pierre has two masters in intellectual property law, one from the University of Toulouse Capitole (Toulouse, France) and another from the University of Carlos III (Madrid, Spain). Thus, he works in English, French and Spanish.
He is well versed in several topical issues relating to intellectual property thanks to his university teachings and research.
Pierre is a lecturer in the IP Master’s programme at the University of Toulouse Capitole and co-director of the Diploma in Creation, Innovation and New Technologies Law.
Pierre attends many intellectual property events and has written numerous articles in specialized journals and books. He is also a member of the Scientific Committee of the prestigious “Revue Lamy – Droit de l’Immatériel”.
He is also involved in associations and representative bodies as:
- Co-chair of the Artificial Intelligence Commission of the National Company of Industrial Property Attorneys – CNCPI;
- Co-chairman of the Culture Committee of the Trademark and Design Attorneys Association – APRAM;
- Member of the International Trademark Association – INTA
- Professional leader of the IP Research Team at the University of Toulouse Capitole.
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Events:
- Conference “Parody and Intellectual Property”, APRAM, 2025
- Roundtable “New Challenges in Brand Creation”, NDDCamp, 2024
- Conference “Colors and Law”, University Toulouse Capitole, 2024
- Series of three conferences “Law in Sports Promotion”, University Toulouse Capitole, 2022, 2023, and 2024
- Roundtable “Intellectual Property and Sustainable Development”, World Intellectual Property Day – World Intellectual Property Organization, 2024
- Roundtable “NFTs and Rights: Evolution or Revolution?”, NFT Factory, 2024
- Series of four conferences “Law in the Face of a Virtual World – Metaverse, NFTs, Platforms, Blockchain, and Crypto Assets”, University Toulouse Capitole, 2022 and 2023
- Conference “Gastronomy and Intellectual Property”, University Toulouse Capitole, 2022
- Roundtable “Youth and Innovation”, World Intellectual Property Day – World Intellectual Property Organization, 2022
- Conference “One Year of Trademark Law Reform at INPI”, University Toulouse Capitole, 2021
- Conference “What Future for the Unified Patent Court? Update on the UPC”, University Toulouse Capitole, 2021
Publications:
- LEXTENSO – “NFTs and Trademark Law”, in the work “NFTs and Rights. Cross-Perspectives on Digital Innovation”: University Toulouse Capitole – “NFTs and Rights. Cross-Perspectives on Digital Innovation” – edited by Alexandra Mendoza-Caminade and Hélène Poujade
- DALLOZ – “The Risks Related to Commercial Communication During the Olympic Games“
- DALLOZ – “The Exploitation of Trademarks in the Context of the Rugby World Cup“
- DALLOZ – “Action for Nullity of the Conguitos Trademark or the Importance of Evidence in Cases of Damage to Reputation and Bad Faith“
- DALLOZ – “The Rolex Case or the Importance of Evidence in Cases of Activity Diversification and Damage to Reputation“
- DALLOZ – “Louis Vuitton’s Azure Checkerboard and the Difficult Acquisition of Distinctive Character Through Use Within the European Union“
- DALLOZ – “Trademarks in Brittany: Forfeiture by Acquiescence and Revocation for Deception by the Holder“
- DALLOZ – “Prior Use of a Family Name as a Sign and Domain Name Constituting an Exception to Trademark Rights“
- DALLOZ – “The Importance of Evidence in Establishing and Remedying Acts of Counterfeiting and Parasitism“
- DALLOZ – “Annulment of Counterfeit Seizures and Loss of Opportunity for Counterfeit Remedy: Liability of the Lawyer and Bailiff“
- DALLOZ – “Trademark and Sports Partnership: Genuine Use for Only the Products and Services Exploited by the Holder“